About Inar Designs:
Inar Designs stands for accessible luxury in furniture, infusing elegance into everyday living. The brand breathes new life into homes with pieces that blend beauty and practicality, balancing high-end allure with affordability.

Challenge:

Previously, Inar Designs' logo failed to reflect their core values and the superior quality of their products, presenting an image not aligned with the brand's essence. The goal was to develop a brand identity that would echo Inar's commitment to combining luxury with accessibility.

Brand Identity:

The new brand identity of Inar Designs encapsulates their philosophy of elegance and inclusivity. The logo's sans serif typeface communicates a sturdy yet delicate grace, with a customized "R" that acknowledges the brand’s Indian heritage and embraces the wabi-sabi aesthetic—finding beauty in imperfection. A neutral color palette enhances this identity, symbolizing serene sophistication and timeless appeal, ensuring that each Inar Designs piece not only elevates spaces but does so in a warm and approachable manner.