Visual Identity Breakdown:
Nestled on the quiet sands of Ashwem Beach, Palma Beach Resort is a celebration of slow living and seaside simplicity. The visual identity was crafted to echo this essence—relaxed yet refined, familiar yet elevated. At the heart of the logo are two stylized palm trees, meeting to form a cottage silhouette in the negative space—an homage to both the natural landscape and the sense of a second home that Palma offers. The custom typography, set in a soft serif with slightly spaced-out letters, feels airy and approachable, mirroring the openness of the resort itself. A warm, earthy palette grounds the visuals in nature, while subtle type pairings lend a sense of modern elegance across print and digital touchpoints. Every design decision was made to feel like an invitation—welcoming, calm, and quietly luxurious.